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Privacy Policy

Privacy Policy

The protection of your personal data is very important to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing on our website.


Contact us

If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months in order to process the request and in case of follow-up questions. We do not pass on this data without your consent.


Cookies

Our website uses so-called cookies. These are small text files that are stored on your device using the browser. They do no harm.

We use cookies to make our offer user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser the next time you visit.

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and that you only allow this in individual cases.

Deactivating cookies may restrict the functionality of our website.


Google Maps

We use maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Google Fonts

We use fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Google ReCaptcha

We use the “ReCaptcha” function to e.g. to prevent entries in online forms. It is offered by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Web-Analysis

Our website uses functions of the web analysis service Google Analytics. The provider is Google Inc., based at 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Cookies are used for this, which enable an analysis of the use of the website by its users. The information generated in this way is transferred to the Google server in the USA and stored there. You can prevent this by setting up your browser so that no cookies are saved.

We have concluded a corresponding contract data processing agreement with the provider.

Our concern within the meaning of the GDPR (legitimate interest) is to improve our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized.

Your IP address is recorded, but pseudonymized immediately (e.g. by deleting the last 8 bits). This means that only a rough localization is possible.

The data processing takes place on the basis of the legal regulations of § 96 Abs 3 TKG as well as Art 6 Abs 1 lit a (consent) and / or f (legitimate interest) of the GDPR.

In addition, Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

The user data is stored for a period of 14 months.

You can find detailed information on data usage by Google, your options for settings and objection on the following Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google when you use Websites or apps of our partners “), http://www.google.com/policies/technologies/ads (” Use of data for advertising purposes “), http://www.google.de/settings/ads” Manage information that Google used to show you advertisements ”).


Mouse-Tracking

Our concern within the meaning of the GDPR (legitimate interest) is to improve our offer and our website. We therefore use Hotjar to better understand the needs of our users and to optimize the offer on this website. With the help of Hotjar’s technology, we get a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to offer our users feedback align. Hotjar works with cookies (see above) and other technologies to collect information about the behavior of our users and about their end devices (in particular the IP address of the device (is only recorded and stored in anonymised form), screen size, device type (Unique Device Identifiers) , Information about the browser used, location (country only), preferred language for displaying our website). Hotjar saves this information in a pseudonymised user profile. The information is neither used by Hotjar nor by us to identify individual users, nor is it combined with other data about individual users. Further information can be found in Hotjar’s data protection declaration: https://www.hotjar.com/legal/policies/privacy.

You can object to the storage of a user profile and information about your visit to our website by Hotjar and the setting of Hotjar tracking cookies on other websites by clicking on this opt-out link.


Data storage via our web shop

For the purpose of contract processing, the following data is stored by us: title, first and last name, address, email address and optionally entered data of the user (company name, details of the address, telephone number). The data you provide is required to fulfill the contract or to carry out pre-contractual measures. Without this data, we cannot conclude the contract with you. There is no data transfer to third parties, with the exception of the transfer of the credit card data to the processing bank / payment service provider for the purpose of debiting the purchase price, to the transport company / shipping company commissioned by us to deliver the goods and to our tax advisor to fulfill our tax obligations.

After canceling the shopping process, the data stored by us will be deleted. In the event of a contract being concluded, all data from the contractual relationship will be stored until the expiry of the tax retention period (7 years).

The data name, address, purchased goods and date of purchase are also stored until the product liability expires (10 years). The data processing takes place on the basis of the legal provisions of § 96 Abs 3 TKG as well as Art 6 Abs 1 lit a (consent) and / or lit b (necessary to fulfill the contract) of the GDPR.


Registration and user account

Users of our web shop can optionally create a user account. As part of the registration process, we provide users with the required information (mandatory fields and optional information). We use the data entered during registration for the purpose of using our offer. Users can be informed of information relevant to the offer or registration, for example changes to the scope of the offer or technical updates, by e-mail.

In the event that users terminate their user account, their data will be deleted from this account; An exception is data that is stored for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR is necessary. It is the responsibility of the users to back up the data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

Both on the basis of our legitimate interests and on the basis of the user’s interests in protection against misuse and other unauthorized use, we save the IP address and the time of the respective action by the user when a user uses our registration and login function in connection with his user account used. The IP addresses are anonymized or deleted after 7 days at the latest.

We generally do not pass the data on to third parties; An exception are situations in which we have to pursue our claims or in which we are legally obliged according to. Art. 6 para. 1 lit. c GDPR.


Newsletter

You can subscribe to our newsletter via our website. In order to provide you with targeted information, we may also collect and process additional information that users provide voluntarily.

To send our newsletter, we need your email address and your declaration that you agree to receive the newsletter. As soon as you have registered for the newsletter, we will therefore send you a confirmation e-mail with a link to confirm your registration.

You can cancel your subscription to the newsletter at any time. Please send your cancellation to the following e-mail address: welcome@edelweiss-arlberg.at .

We will then immediately delete your data in connection with the sending of the newsletter.


Google-Re/Marketing-Services

Our concern within the meaning of the GDPR (legitimate interest) is to improve our offer and our website. We therefore use the marketing and remarketing services (“Google Marketing Services” for short) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

With the help of Google Marketing Services, we can display advertisements for and on our website in a targeted manner in order to only present users with those advertisements that potentially reflect their interests. To do this, Google executes a code and uses so-called (re-) marketing tags, with the help of which an individual cookie is stored in the user’s browser. For the use of cookies see above

The information collected can also be combined by Google with information from other sources. If the user then visits other websites, the advertisements tailored to him can be displayed according to his interests.

In addition, the IP address of the user is recorded via Google Analytics, but pseudonymized immediately (e.g. by deleting the last 8 bits). This means that only a rough localization is possible, the ads are not managed and displayed for a specific person, but for the cookie owner, regardless of who this cookie owner is. Of course, this does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information that Google Marketing Services collects about users is transmitted to Google and stored on Google’s servers in the USA. The user’s IP address will not be merged with the user’s data within other Google offers.

We set i.a. Cookies from the Google marketing service “Google AdWords”; We may display third-party advertisements on the basis of the Google marketing service “AdSense” and its cookies. For more information on the use of data for marketing purposes by Google, visit https://policies.google.com/technologies/ads, the privacy policy from Google is available at https://www.google.com/policies/privacy.

We also use the “Google Tag Manager” to integrate the analysis and marketing services offered by Google into our website and to manage them centrally.


Online presence in social media

We operate online presences within social networks and platforms in order to be able to communicate with users, interested parties and customers who are active there. When calling up these networks and platforms, the terms and conditions and data processing guidelines of the respective operator apply.

Unless otherwise stated in our data protection declaration, we process user data when they communicate with us in social networks and on platforms.


Use of Facebook social plugins

Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer as well as the analysis, optimization and economic operation of our website. We therefore use social plugins (“plugins”) from the social network facebook.com, which are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can display content such as graphics, text contributions or videos or elements for interaction on the website. You can recognize them by one of the Facebook logos (“f” on a corresponding background, the “thumbs up” sign or the terms “like” or “like”) or the label with the addition “Facebook Social Plugin”. You can see the list and the appearance of the Facebook social plugins here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

For more information on data collection by Facebook, the further processing and use of the data, as well as user rights and setting options for protecting privacy, see the Facebook data protection information: https://www.facebook.com/about/privacy/.


Twitter

Contents and functions of the Twitter service can be integrated into our online offer. They are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For this purpose, e.g. Content such as images, videos or text and buttons count with which users can react to the content. If the users are members of Twitter, Twitter can assign the content and functions to the respective profiles of the users. Data protection declaration from Twitter: https://twitter.com/de/privacy.

Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).


Instagram

Content and functions of the Instagram service can be integrated into our online offer. They are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For this purpose, e.g. Content such as images, videos or text and buttons count with which users can react to the content. If the users are members of Instagram, Instagram can assign the content and functions to the respective profiles of the users. Instagram privacy policy: http://instagram.com/about/legal/privacy/.


Pinterest

Contents and functions of the Pinterest service can be integrated into our online offer. They are offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. For this purpose, e.g. Content such as images, videos or text and buttons count with which users can react to the content. If the users are members of Pinterest, Pinterest can assign the content and functions to the respective profiles of the users. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.


Xing

Content and functions of the Xing service can be integrated into our online offer. They are offered by XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany. For this purpose, e.g. Content such as images, videos or text and buttons count with which users can react to the content. If the users are members of Xing, Xing can assign the access to the content and functions to the respective profiles of the users. Xing’s privacy policy: https://www.xing.com/app/share?op=data_protection.


LinkedIn

Contents and functions of the LinkedIn service can be integrated into our online offer. They are offered by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For this purpose, e.g. Content such as images, videos or text and buttons count with which users can react to the content. If the users are members of LinkedIn, LinkedIn can assign the content and functions to the respective profiles of the users. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.

LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active).


Vimeo

Videos from the “Vimeo” platform can also be integrated into our website. They are offered by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection: https://vimeo.com/privacy.


Youtube

Videos from the “YouTube” platform can also be integrated into our website. They are offered by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Data transfer to GauVendi GmbH

GauVendi enables the possibility of booking a room according to the personal needs of the booker, providing room bookings through feature-based selling. In order to continuously improve the personalized offer, the following data is processed for further personalization of data at GauVendi Analytics: number of people booked (adults and children), arrival date, departure date, booked features and rooms, booked additional services, country from which the customer booked. You can revoke your consent at any time under (opt-out link and / or e-mail, fax or address) for the future.


Your rights

In principle, you have the right to information, correction, deletion, restriction, data portability, revocation and objection. If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria this is the data protection authority.

More information here: https://www.data-protection-authority.gv.at/


ADDITIVE+ LANDINGPAGE –  Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company. 

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:

https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies. 

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION – Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.

Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements. 

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message. 

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

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